If you are fed up reading stuff, then we’ve created a 90 second video that will tell you all you need to know about how Human-Centred Design can help you unlock growth and new opportunity for your business.
Otherwise continue on reading to find out the parallels between fertilising a plant and growing a healthy business.
So, have you ever fertilised a plant before?
If so, did you know this is how you unlock growth and new opportunity for your business and brands?
If not, don’t worry. Let me explain…
Think of customers as nutrients to grow your business.
Great customers, great nutrients = healthy business.
We use design thinking to attract and keep great customers in 5 easy steps:
-
Discover
By listening deeply to your customer, business and market we discover the right questions to ask and the right challenges to solve.
-
Define
It’s then essential to define the right customer and understand their world through their eyes.
Together we observe and interview them in their environment, learning about their unmet and undermet needs. It is very enlightening!
-
Design
We then design new ideas for brands, products, or services, to unlock business opportunities and meet your customers needs.
To bring the idea to life we use design, branding, advertising or innovation and new product development.
-
Develop
We then develop the right touch points for a compelling customer experience across product, service, or brand.
It’s then important to test, evolve and refine with consumers so together we can deliver the best customer experience.
-
Deploy
And lastly we deploy the final touch points to market.
We call this approach to understanding people and solving their unmeet needs, Human-Centred Design.
Whether you need a just below the surface or a deep dive project we can help you unlock growth opportunities for your business, brands, products and services.
Keep your business healthy and growing. Get in touch today for a free strategic consult.
