7 keys to
business success in China

Learn how the maturing FMCG (Fast Moving Consumer Goods) market can find long-term growth in China.

Don't just rely on growing with your existing market if you want to ensure long-term growth.

About the author: Alex Crook

Alex is a passionate advocate of understanding the needs of people based on ethnographic and behavioural analysis. Her Human Sciences experience in consumer, technology and pharmaceutical innovation sees her engaging marketers, business leaders, UX specialists and engineers to ensure the human experience is accounted for in the innovation process.

Alex is Strategy and Insights Director at thINK.

About thINK

we're a human-centred design consultancy based in sydney australia. for more than 10 years we've been unlocking growth and new opportunity for our clients business and brands. we do this by seeing the world through the customer's eyes to design brands, products, services and communication they love.