A quick and simple guide that you can start implementing straight away.
By truly understanding your customer it provides your business with the
opportunity to inspire design, future development, marketing and business strategy.
Alex is a passionate advocate of understanding the needs of people based on ethnographic and behavioural analysis. Her Human Sciences experience in consumer, technology and pharmaceutical innovation sees her engaging marketers, business leaders, UX specialists and engineers to ensure the human experience is accounted for in the innovation process.
Alex is Strategy and Insights Director at thINK.
we're a human-centred design consultancy based in sydney australia. for more than 10 years we've been unlocking growth and new opportunity for our clients business and brands. we do this by seeing the world through the customer's eyes to design brands, products, services and communication they love.