hello

we’re a human-centred design consultancy based in sydney australia. for more than 10 years we’ve been unlocking growth and new opportunity for our clients business and brands. we do this by seeing the world through the customer’s eyes to design brands, products, services and communication they love.

we work with small and large companies across industries

a few faces behind our name

Andy Cooley

Creative Director and Founder
Andy brings broad and deep creative experience from over two decades as a creative professional. With his range of complimentary skills, from innovation and new product development to branding, brand strategy and advertising, Andy brings multiple perspectives to a project ensuring original, highly creative outcomes while delivering on the business need.

Alex Crook

Strategy and Insights Director
Alex has over ten years Human Sciences experience in consumer, technology and pharmaceutical innovation. Through understanding the needs of people based on ethnographic and behavioural analysis and in engaging marketers, business leaders, UX specialists and engineers she ensures the human experience is accounted for in the innovation process.

Sam Fairley

Managing Director
Sam brings 17 years’ experience in building brands and making meaningful connections with customers across various industry sectors including financial services, FMCG and alcohol. With previous experience operating his agency for eight years, Sam has a relentless energy to lead in market with thINK’s integrated service offering from data driven insights to creative solutions that deliver real commercial advantages.

Bruce Behrens

Technical Partner
Bruce has over 20 years of experience in the packaging industry working with many high-end brands. His knowledge of packaging graphics and print has made Bruce a leading innovator in the Design and Prepress industry.

unlock growth with a free strategic consult

what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

President
Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company