A cheeky yet healthy snack for modern living

What do you call a healthy snack for grown-ups who are health aware but not health obsessed?

Working with Smith’s Snackfoods Australia and a partner company through their NPD process, thINK developed the brand for this cheeky range of snacks.

Rather than the usual “wholemeal” looking design of natural colours and images to evoke health cues, we chose a more light hearted approach.

To communicate Cheeky Monkey as a different kind of snack, we needed a design that stood out amongst the healthy snack category, yet wouldn’t alienate.

Our design approach required a different take on healthy snacks – light hearted actually. After all, looking after your health needn’t be boring.

Deliverables: Brand identity – Brand character and personality, pack design with flavour ranging, flavour naming and pack copy, point of sale and brand guidelines.

The Cheeky Monkey range.
Very handy 2-in-1 POS, can be either dispenser or tray display. Worked a treat.
Our graphic standards pack helps brand managers keep their internal or external brand teams on song.
All brand elements are displayed with guidelines and corresponding digital file names for easy reference and use.
Cheeky Monkey character development. Sketches to explore what's on brand V's what's not on brand for our little guy.
Yep, it's the Cheeky Monkey logo. It's packaging friendly, ad friendly and just plain friendly friendly.
Nothing's good unless it's monkey approved.

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what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

President
Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company