thINK was commissioned by Gowings to create a robust identity system that addressed regional nuances in both customer and business types across various shopping centres.
Pacific Coast is a collection of shopping centres on the Northern NSW coast of Australia.
thINK was commissioned by Gowings to create a unifying master brand identity.
The identity had to be flexible, to accommodate regional nuances in both customer and business types across their various shopping centres.
The identity also needed to be robust enough for a wide range of current and future application to all marketing collateral, from simple flyers to advertising billboards.
Deliverables: Master and sub-brand identities, brand guidelines, advertising collateral, signage, stationery.
Give me a creative
solution that engages,
and excites customers
we research and find
ways forward for you
we give you potential
turn data and information
into actionable real-world
you’ll have a proven
that creates sustainable growth
your customers will
love and embrace your
product, brand or service
Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs
thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.
We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.
thINK is the best brand and storytelling consultancy I have worked with.