Every dog loves a good roll

Real Pet Food Company commissioned thINK to refresh their Tucker Time brand and product.

Over 175 dog years (or 25 human years) ago, the team at Tucker Time recognised the importance of a healthy digestive system on a dog’s overall health and well-being.

Trusted by dog breeders and vets and recommended for animal convalescence it earnt Real Pet Food Company their standing as “Australia’s leading health food for pets”.

The team wanted to re-position Tucker Time as the industry leader of the healthiest nutrition for every dog of every life stage and lifestyle, every day.

thINK set about creating a visual identity and packaging that closely mirrored the consumers desire for more honest, real and quality ingredients for their pet’s diets.

The campaign seamlessly linked the product to a dog’s natural behaviour – ‘Every dog loves a good roll’.

While the new identity communicates an uncomplicated, visually authentic style. Showcasing a handcrafted quality, and skill in both the product and the packaging design.

Hand lettering and hand rendered, simple illustrations using a natural colour palette are used to illustrate trust and create a human connection with the product. This warmth will create an emotional tie to the product, making it feel handmade, natural and wholesome.

Deliverables: thINK delivered an easily recognisable, high-value proposition for a super-premium fresh and chilled offering which has been well received by key trading partners, retailers and customers

Branding, packaging designs, branding guidelines, brand story, consumer brochure and sales collateral.

Original Tucker Time packaging

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what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company