Helping wool growers make better choices

While the practice of mulesing is controversial for some, it’s necessary for others. We created an advertising campaign to support Australian wool growers using pain relief.

For us, truthful stories well told, outweigh advertising hyberbole.

Bayer Australia wanted Australian wool growers to know the Better Choices program will give them a helping hand when using pain relief while mulesing. And in support of Australian wool growers, we wanted the wider community to recognise their hard work in caring for their animals and providing a better life for their livestock.

Better Choices 30 second TV commercial

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Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

President
Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

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Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company