A highly evolved advertising campaign

We build memorable and engaging advertising. Like this integrated campaign for Avenge, the sheep lousicide by Bayer.

Australia produces 30 per cent of the world’s wool but 85 per cent of global exports, mostly to China. Now sheep lice is not on everyone’s radar, but to Australian farmers it’s the number one threat to producing world class wool.

Sheep lousicide is big business. Bayer Australia called upon thINK to create a category breaking campaign to help take their Avenge brand to number one in sheep lice control.

The Avenge campaign had to address many issues – differentiation, clear product benefits, but most of all it had to connect with farmers. We also knew the campaign required longevity, for the brand to build upon awareness and sales. No small feat.

12 months on from campaign launch, Avenge moved to number one in sales Australia wide. Achieving a 215% increase in sales.

Deliverables: 30 and 15 second TV commercials. 16 x 15 second TV testimonials. Print and radio advertising. Point of sale and sales collateral. Sales results!

Avenge TV commercial - Two mates and some bush humour help Avenge sales.
Avenge full page print advertising - The Avenge grooming sheep image is now a well recognised favourite in rural Australia.
Avenge radio commercial. Cliffy's at it again.
A behind the scenes glimpse from the making of the Avenge TV commercial and integrated advertising campaign.

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what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

President
Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company