An extensive rebranding for the aged care provider The Whiddon Group, turns the tables on the usual corporate identity approach.
Whiddon are an extraordinary aged care provider, who give a continuum of care for clients and career growth for employees, that truly makes their lives a journey.
With success comes growth. The Whiddon Group had outgrown their existing brand identity and brand position. Whiddon were seeking an identity that was more relevant to their current and future direction.
We laid the foundations of the rebrand with a strategy that comprised of a brand platform and implementation plan, developed from a deep dive in to the Whiddon brand, people and culture.
The best stories are the truthful ones. This was the inspiration for the Whiddon rebrand to be “a human identity, not a corporate identity”. For brand communication, we believe in human truths over marketing hyperbole. We know this creates a more meaningful connection to a brand and its offering. We also know this helps provide longevity and relevance of the brand for our client’s investment.
Deliverables: Rebrand, brand positioning, client and careers website, extensive print collateral and template files, short brand film.
Give me a creative
solution that engages,
and excites customers
we research and find
ways forward for you
we give you potential
turn data and information
into actionable real-world
you’ll have a proven
that creates sustainable growth
your customers will
love and embrace your
product, brand or service
Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs
thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.
We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.
thINK is the best brand and storytelling consultancy I have worked with.