Killing the competition

No other sheep dip does TV commercials like Piranha! thINK created these 3 memorable TV commercials for Bayer Australia to stand out from the on-air clutter.

As part of a new product launch campaign for Bayer Australia, these 10 and 15 second spots bring fun to a long held, traditional category (sheep dip), while showcasing the efficacy of Piranha. The commercials are engaging, disruptive (for its category) and memorable, without being at the expense of the product and brand message.

"Wool Ball" - For lice, there's no hiding from Piranha.
"Backhander" - Score: Lice 0 | Piranha 1.
"P-Bomb" - What's that sound???

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what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company