Creating a brand from the ground up

Is it possible for a brand identity to be a guiding light for the culture and positioning of a business? We believe so.

Inspired by the great feats of human endeavour and competitive camaraderie found on the two wheeled temple, Velosophy is more than a name, it’s the daily ritual of looking after yourself, balanced by good coffee and a healthy dose of urban wisdom. We call this life balance The Way Of The Bike.

Not wanting to create your average bike store brand, we brought together the past with a modern lifestyle approach to create a timeless and contemporary brand.

This juxtaposition of classic meets modern, permeats the Velosophy business. From branding through to the customer experience, delivering classic service with modern knowledge and experience. It’s exciting to see a brand identity help guide a business and culture.

We name businesses. Create unique positionings. And build logos or brand identities to encapsulate your product or business offering.
If you're branding is moving, on a van, heck, even a pushbike; passers-by have about 2 seconds to read it. So simple is best.
Velosophy Premier Store in Sydney Australia. Drop in. Great people work there.
We can take your brand to the streets.
Velosophy website design.

we work with small and large companies across industries

unlock growth with a free strategic consult

what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company