Refreshing an ECO brand to refresh sales

Whether you’ve got great product that lack shelf impact, or new product to launch, we’ll get your packaging to make a statement.

WOTNOT’s original packaging failed to communicate the exceptional quality of its natural ingredients.

Brand loyalty was high, but visual equity was very low. For a natural /organic product, the price was at a premium and the branding was not delivering on premium cues.

There was also a disconnect between the “retail” look and the premium price of the products.

thINK developed packaging designs that would capture a more premium feel, warm up the brand personality and achieve an eco-friendly feel. The design solution needed to work across a range and be future friendly for new products.

Deliverables: Packaging design and brand identity, pack copy, press ready artwork, brand collateral, point of sale.

New refreshed branding and packaging created by thINK.
The original packaging we were commissioned to refresh.

we work with small and large companies across industries

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what clients say

Andy is a very fresh thinker. He really understands the briefings, throws himself full of energy into the new challenge and comes with very refreshing ideas. He is pragmatic, flexible, has a healthy dose of humour and always adds a touch of je-ne-sais-quoi that results in modern, honest and authentic designs

Anouk Lagae

Core Europe at Duvel Moortgat

thINK made a real difference to our business, helping us transform brands to market leaders and tell brand stories in new and compelling ways.

John Oulton

Head of Sales
Bayer Animal Health Australia

We used thINK at Coca-Cola to create concepts for new products and packs. If you’re after plenty of creative options based on clear strategic thought, without taking ages or spending a fortune, it’s worth giving Andy a shout.

Nicholas Brock

Marketing Manager
Boxes, Bars & Snacking at Lindt & Sprungli, UK

thINK is the best brand and storytelling consultancy I have worked with.

Sally Fairless

Marketing Manager
Head of Specialty, Real Pet Food Company