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our guide to the 7 keys to
business success in china

Please check your email to access the guide. We hope this guide helps you and your business unlock growth and new opportunities.
If you’d like to speak with us on this subject or any business or brand related matter please contact us.

  • // Learn how Western companies have succeeded in China
  • // Receive clear, instructive pointers on what you can do to ensure Chinese success
  • // Receive 'watchouts' to be mindful of when entering the Chinese market

Don't just rely on growing with your existing market
if you want to ensure long-term growth.

About the author: Alex Crook

Alex is a passionate advocate of understanding the needs of people based on ethnographic and behavioural analysis. Her Human Sciences experience in consumer, technology and pharmaceutical innovation sees her engaging marketers, business leaders, UX specialists and engineers to ensure the human experience is accounted for in the innovation process.

Alex is Stategy and Insights Director at thINK.

About thINK

we’re a human-centred design consultancy based in sydney australia. for more than 10 years we’ve been unlocking growth and new opportunity for our clients business and brands. we do this by seeing the world through the customer’s eyes to design brands, products, services and communication they love.