Thank you for downloading
our guide to the 8 behaviours
to understanding your customer

Please check your email to access the guide. We hope this guide helps you and your business unlock growth and new opportunities.
If you’d like to speak with us on this subject or any business or brand related matter please contact us.

  • // Understand your customer in more depth
  • // Reveal your customers unmet needs
  • // Learn what your business can do to grow and remain competitive

By truly understanding your customer it provides your business with the
opportunity to inspire design, future development, marketing and business strategy.

About the author: Alex Crook

Alex is a passionate advocate of understanding the needs of people based on ethnographic and behavioural analysis. Her Human Sciences experience in consumer, technology and pharmaceutical innovation sees her engaging marketers, business leaders, UX specialists and engineers to ensure the human experience is accounted for in the innovation process.

Alex is Stategy and Insights Director at thINK.

About thINK

we’re a human-centred design consultancy based in sydney australia. for more than 10 years we’ve been unlocking growth and new opportunity for our clients business and brands. we do this by seeing the world through the customer’s eyes to design brands, products, services and communication they love.